Phone Media Individualized Travel Research

Mobile phones as original interpersonal information communication intermediary, now has become the main carrier of information and the media of information in the information society, and has been developing with the information technology in order to achieve more perfect of mobile phone functionality. With the emergence of cell broadcasting, mobile TV and mobile wireless Internet, cellular phone is not the simple calls but already gradually become tools, one kind of emerging media forms-mobile media. Today new media rapidly rising, more and more people began to turn their attention to the mobile media. It is easy to say that the mobile media is undoubtedly the new media domain leader.In such a multimedia divided era, why mobile media become the aggregation of multimedia harmony in short time? The mobile media is different from other kinds of media. On the one hand it continues to innovate attitude to develop a broad space for the development of their own, on the other hand it also has been changing people's original behavior and habits. Therefore, the propagation characteristics of mobile media and analysis of realistic significance is particularly important.This article from the characteristic of mobile media, analyses the propagation characteristics and the practical significance, grasp the regularity in spreading and make the profound influence on people's life.