Think Of Humane Care Of Party Organs

The government and the party use the party organ to contact with people. The media must speak for the government and the party, which is the party organ's unshakable responsibility and obligation to propagate the party's guidelines and policies and lead the dominant value system of society. As the competition grows fierce in media market, the demands for information has increased dramatically. However, by contrast, most party organs are still full of stereotyped content in unintelligible words which appeals few readers. This phenomenon should lay the blame on its ignorance of readers' humane care.Based on former research results on party organs, this paper made a case study of flood disaster reports in 1998 and Wenchuan Earthquake reports in 2008 from the People's Daily by analyzing its content, style of writing and form. Through study rationality and insufficiency of its reports, some suggestion and thought about its improvement of the report is include. Founded on real and accurate reporting of facts, this paper is going to explore a form to embody humane care to find a way to assume social responsibility and achieve positive social effect.