Moving Company Custom The Terminal Marketing Management Support Systems

With the rapid development of 3G services, on mobile phones, the Internet, the demand for network cards and other products, purchasing, inventory, marketing, sale, price of certain business areas and support the new management needs are emerging. Customized terminal sales, especially in the management of more urgent needs, the current management of Inner Mongolia has been unable to adapt to a rapid development of the company's business communications needs, market activities and even reduce the company's rapid response capability. Currently manufacturers, suppliers, community channels, the mobile terminal management companies in the customization process, the contact means of communication are limited, unable to control the communication process; and suppliers a longer billing cycle, payment of the purchase price of the larger custom terminal; sales in Tables time-consuming, only to master sales, other data such as the operating room sales, inventory, selling mobile phones and no access to slow-moving, is not conducive to data mining analysis, not as procurement, sales strategy development to provide decision support.Customized terminal sales through the integration of upstream and downstream resources, and actively control the product value chain, increase market efficiency, need to establish a set of specialized, process-oriented, open-end custom marketing management support system, which relies on the Internet platform, manufacturers, suppliers, community channels, moving the management of the company's sales associate, to provide a flexible interface to implement custom end-marketing management support systems, BOSS system, logistics management information platform, ERP system, data exchange, to create professional custom terminal marketing management platform.3G age marketing model is based on maximizing the value of the whole industrial chain for the strategic direction, through the platform to the depth of mining customer needs, enhance customer value, fine stock market operation, targeted marketing to compete for the goal of incremental pay more attention to related products, customer relevance, satisfaction and loyalty of the use of upstream and downstream relationships focus more on the maintenance, pay more attention to marketing implementation process, it occupies anincreasingly important role of marketing, marketing capability is a 3G mobile communications company in Inner Mongolia operational the basis of ability to compete towin, the marketing will be the 3G era of competition in the market front-line operations.