Development And Implementation Of The Experiencing Terminal Management System Of Shenyang Unicom Business Hall

The experienced terminal machine of Unicom business hall is a interactive experienceModel effect dynamic client presented to the user. It’s a novel way to sell products thatincreasingly becoming a major mainstream marketing model. The reason is that experientialmarketing mode replace with the traditional marketing model by performance with uniqueadvantages, the first customer-centric experiential system to meet the demands of the usersof the products. Followed the users’ self-experience, intuitived visual experience, theconvenience of the user immersive experience products, timely and accurated understandingof the product’s characteristics.Therefore, this new experience system will be a new wayvigorously stimulate the purchasing needs of the users, it is to bring comfort to the user’sexperience feelings, but also enhance the trustworthiness of the product itself.Currently, the most major domestic enterprises experiential marketing is veryfragmented, and there is no unified scale and operation systems, there are a lot of loopholesin the management ways. The experience by Unicom is a new marketing model, has a lot ofinnovation. This unique experiential marketing strategy is more important to have acomprehensive management system, operation from the staff must be security and stabilityof the data.The new marketing concept combines high-tech is the Unicom symbolizes andembodies the company’s cutting-edge forces.As a DPM system in the product development process the customers’ point of view,not only providing a simple and beautiful interface, but also to facilitate the actual operationof the customers, don’t to bring unnecessary trouble to the user caused by the complicatedprocess. As a large scale company, the running is very complex, which requires reasonableoptimized database Because of needs of strictly protect the security of the data and therun-time efficiency.The experienced of terminal management system divides the users into systemadministrators and employees in accordance with the privileges of the administrative.System administrators manage the system macro as a administrator of the entire system.Staffs created by the system administrator, manage the experienced amount and product micro. In consideration of the real experienced demand, the terminal management systemrealizes various functional modules, such as user login, staff user management, experiencedmount management, terminal product management and inventory management. The systemis developed with the framework of Struts based on the MVC mode. The internal stateshowed by a group of FormBeans achieves the business logic of the system. The majorcomponent of the controller uses to control the input of users and respond to the request ofusers is ActionServlet. The external view is established by JSP. And the system uses Tomcatas a server with MySQL as a database, so this reduces the development costs of the system,and can be able to make full use of system resources. At present, the system has been putinto trial operation in numbers of own operating room in Shenyang, China Unicom and meetthe current demand.