Automobile Enterprise Crm System Design And Realization

Our country on the current each enterprise car sales profit decline day by day, in order to occupy a space for one person in the market, automobile enterprises distributors operating mode from the previous car need to product-centric to customer as the center, the key problem is how to seize the customers, retain customers, improve customer satisfaction on the automobile enterprises; and the limited resources of enterprise investment to the most potential most valuable customer on that part of the body. Customer relationship management theory development and advances in computing technology, which makes the analysis of CRM system in automobile enterprise management appears particularly important. Therefore, combined with the domestic automobile enterprises and the characteristics of customer consumption characteristics, design a set of automobile based on J2EE enterprise CRM system, the automobile enterprise's customer relationship management has a certain reference value. The main works of this paper as belows:(1) From the car to the customer relationship management is actual set out, combine the project implementation period of domestic automobile enterprises field investigation, proposed based on J2EE technology for automotive enterprise customer relationship management information systems design.(2) Studied the establishment of customer relationship management information system based on technology, constructing the system of car company CRM logical structure, put forward the feasible system physical model.(3) Of the automobile enterprise CRM system's development principle, system analysis, data structure design, the three layer structure of the system design and the system function realization based on flow. The development process of the key steps of the(4) In the above system design on the basis of this system, the key system design and implementation.Through the user trial practice indicates that, this system through the customer resource information centralized management, give full play to the management information system interaction in operation, implementation of customer relationship management and other management system customer relationship management, greatly improves the working efficiency and quality. In addition, the system of forms for reporting statistics function for management decision-making provide necessary information support, is beneficial to improve the automobile enterprise management decision-making validity, reliability.