Research On Variety Evening Party Of Prefectural-level TV Stations

This paper belongs to the investigation research series on prefectural TV stations in Shanxi Province. After the unified investigation on 11 prefecture, this paper takes the data of variety evening party in 6 prefectural TV stations as to categorize the basis of search, with 2010 Spring Festival party of Yangquan television station for the typical model case, proposes feasibility strategy for existence and development of various entertainment in prefectural TV stations, hopes for receive an attention of the TV stations executive level, the concern of the insider, increases the social influence of prefectural TV stations, advances the localize and personality development of prefectural TV stations.The evening party leaves the life of common people very near, the festivals like New Year that is the whole country to celebrate, or small to the get-together in the school and factory, as a kind of form for being established by popular usage, the evening party completes different history mission time and time again. Television variety evening party with the technique way that the site broadcasts live, the art style of literature evening party, the creation of electronics way, various literature program are produced again, after organizing and connection by the hostess, merge into an integral whole literature and amusement, to the audience is with TV program appearance that the synthesis appreciates beauty to enjoy. On today various television program shows like rising winds and surging clouds, the evening party as a program form is always high in the fabricator and audience favor. The variety evening party of prefectural TV stations performs feats to the cultural construction in city; promotes economic development in the city; provides a high-quality spirit product for the masses of the people, enriches crowd culture life. Therefore, as the important window way that spreads place culture, meaning and responsibility of variety evening party in prefectural TV stations are important. This paper discusses present condition, existence strategy and future development trend of prefectural TV stations various entertainment in Shanxi province. By way of collect and sort out data, contrasts and analyses the personnel's composing, space, technique equipment, fund source, program creation, program contents of 6 prefectural TV stations evening party inside the province, shows the evening parties from the creations and supervision with the present situation, summarizes the shape bottleneck widespread existence of the various evening party in prefectural TV stations. From the location and development angle of prefectural TV stations, adopt the filed investigation, individual case analysis, sociology search law, study of comparative law, link with theory and practice, investigate methods like exploratory research and so on, tightly button up the characteristic of not popularize and aim strongly in prefectural TV stations, proposes the viable suggestions for TV variety evening party survival, besides makes a fair anticipation for their future development trend.TV variety evening party has certain action to the shape of local community economy, facing the market of rivalry vehemence, prefectural TV stations should adopt actively useful measure, throws into the market of their own accord, sets up exclusive brand, creates prefectural exquisite works hardly, fights over audience rating, promotes advertisement income, accelerates the step of the industrialization.In the future TV business, prefectural TV stations face opportunity and challenge. Under the domain policy of three net fusions, TV variety evening party should maximizes the superiority and the peculiarity, makes some meaningfully attempt in the aspects of playing to sow space, region consortium etc, reflects the age and outstanding of TV stations such kind of media establishment.