The Theater Monthly Magazine Published In The Republic Of China Research

Republic of China (1911-1949) are our country printing trade and the publishing industry unprecedented prosperous time, this time appears regardless of the publication is the type or quantity, holds the important position in the Chinese publication history. The periodical mounting and design design as well as the internal publication's massive commercial advertizing, its drawing, the writing and the advertisement strategy's utilization has reflected this special historical period society, cultural, the economical, the advertising industry big development.Studies the Republic of China advertisement as well as the newspaper work, the paper from the Republic of China beginning to the present are many, but relatively are very actually few to the Republic of China periodical advertisement's research. Studies the Republic of China periodical advertisement the article also is only "Weekly", "Good friend", as well as "Far and wide Birthplace Treasure" and so on minority periodical, from angles and so on history, society, economy, culture carries on the heavy line the research, has not carried on a deeper level to it, specifically the careful analysis. Still paused to present our country advertisement history's research in superficial and the outline condition.The present paper prints "Play Monthly publication" take Republic of China intermediate stage Shanghai in 1928-1932 years (altogether 36 issues) as the first material, to periodical mounting and. design design as well as publishes the commercial advertizing take designs, the creativity, the management and the management as a breakthrough point, carries on the analysis from the advertisement operation's angle, is for the purpose of promulgating the Republic of China intermediate stage Shanghai topic periodical advertisement operation the basic situation.Regarding Republic of China "Play Monthly publication" the research present domestic has not been related the work and the paper, the primary cause many already nearly lost now for this kind of historical precious document material, the author rejoiced very much can have the precious first material. The overseas research situation, only then the Singapore University graduate student Zhu Xing prestige's graduation thesis, the topic is at present "from (1928-1932) Looks at the Republic of China Time Shanghai Tradition And Modern Dialog" (2007).A selected topic research which from the literature historical data and the advertisement theory this article is unifies the angle which launches, the goal is wants from the literature historical data to take a breach, thus paves the way which for the Republic of China advertisement's research is broader and pays great attention to use for reference actually, does not want only to limit in the basic theory at the beginning of aim, but attempts for today's advertisement to provide some feasible and beneficial profits from the recollection.