Blog Business And Its Prospects For Development

Blog has been very popular since it introduced into China and its commercialization also attracts great attention. The paper firstly defines the concept of the blog and its comparative advantages with the portal websites, BBS, EMAIL and network instant communication tools. Blog can provide functions which other network applications can not provide and that is the critical point for blog to develop for long and the premise of discussing blog's commercialization. Then, the paper analyzes the connection of the blog and economy and its active involvement from the aspects of the present situation and development of the blog. The paper also analyzes the value of the blog's commercialization from the value of the blog users and the blog's functions. On these basis, the paper introduces a few modes of making profit on blog and discusses them respectively.As a form of network application, blog can realize the accumulation of personal knowledge and the communication among different people. The basic form of blog is weblog which is a personal webpage which is published with journal form and updated constantly and can add comments and messages on. Blog has the features of strong personality, openness, interactivity and instantaneity. From the aspect of mass communication, the features transfers the communicative rights to every one and makes the individual not only the communication receptor, but the communication transferor and the operator of the self-media. The features take brand new feelings to the blog writers. Blog has long-developed vitality as a network application.The fashion of blog attracts great attention and makes people begin to discuss the possibility of big economy, blog is involving and influencing the social economy with its own way. From the development of the blog, the blog produces the division of "for interests" and "for profits". From the current situation, the blog is trying to realize its economy value. The commercial value of the blog has been more and more obvious. From the aspect of the blog users, the blog users has high loyalty and payment ability; from the aspect of the blog function, the blog has the value of users experience, knowledge communication, network marketing and so on. The profit patterns of the blog can be realized from three aspects--the blog ads, he blog publishing,and the blog service.The commercial value of the blog has been gradually realized and its realization is only the problem of time.However, blog commercialization has bright prospect, but it has a series of problems in the process of realization of blog commercialization,such as the establishment of the faith system,fair division of earning and the balance of commercial value and tastes. There is a long way to realize the blog commercial realization and many problems have to be faced and solved. The blog will develop healthily while realize the commercial value gradually.