Based On Cognitive Psychology Emotional Design Web

With the rapid development of the network, the last page user interface design has also been unable to meet the new demand. How to effectively improve the interface design has become the emotional need to solve today's era of the critical issues website. But in reality there are too many ignore the feelings of the web interface design, the use of such interface, not only can not make people feel warm and convenient, but have been alienated, indifferent, or even the feeling of being fooled. Many people precisely because the web interface of the complex, obscure and can not adapt, not because these people can not face the indifference of the page to bring the information age to enjoy the pleasure and convenience, not emotion of the page to make people fear the network as technology monster. Our web design should be from the "technology first" design the user to attach importance to the development of emotional design, to study in order to solve these problems, so that people feel from the web interface in an easy to use and full of warmth, joy, art world of information and personalized.The success of web interface design, not only because of its beautiful layout, harmonious colors, brilliant animation of the decision, but more is determined by its ease of use and acceptability of the people, that is we call emotional design. Web interface design is our emotional idealistic, artistic design life of an eternal realm, is consistent with our human aesthetic, cognitive and emotional value. A certain level, the design process of continuous development and upgrading is a person's understanding, feelings and ideas of continuous improvement process. Therefore, the emotional web interface design web design is an essential requirement, but also the art website which should shake face an urgent need to solve the problem.China's current network interface design in the emotional status of research also is not optimistic, so the need for research. In this paper, the literature and case studies, development of web design, web design and status of international research, through the emotional level of the three levels of analysis, and cognitive psychology point of view expounded by the perceived need to design a reasonable application web interface, pay attention to grasp the user's attention in the design of the processing capacity and selectivity, the use of memory to make up for weaknesses in the design, designed in the emotional appeal of the network interface of the methods and precautions.This conclusion is, emotional design is the essence of web design requirements, because emotional designed to meet the emotional needs of network users, is the most advanced web interface artistic form of expression, is the emotional high-tech web design supplement. And cognitive psychology is to improve the level of the current era of web interface design effective means, it can promote constructivist learning and research users easy to use and emotional by their favorite Web sites.