Research On Visual Optimization Of County-level Integration Media App Based On Emotional Experience

In recent years,China has been vigorously developing the construction of county-level integrated media,advocating the integration of the original county-level television stations and other media departments at the county level,via an emerging media operation model.Unite power to make a bigger change,and promote the transformation of traditional media and new media from the "addition" to the "harmony",so as to realize the complementary advantages and aggregate resonance effect.As such,how can Apps,as the information dissemination Application platforms of mobile terminal,disseminate information to people more effectively is the key link that we cannot bypass in the process of constructing and developing county-level media integration.In the field of Fine Art design,emotional experience design,as a cutting-edge design method in the current design industry,not only meet the needs of users,but also enable users to experience the spiritual satisfaction of products.Due to the late emerge and underdeveloped conditions of county-level convergence media in China,most of the county-level convergence media have problems lie in the untimely and unclear information transmissions,low user attention degrees and indiscriminately imitation from traditional media.The development of county-level convergence media that just wade crosses the river by feeling the stones is worsening,and the road of development is even more rigorous.In this paper,this article will use the design of emotional experience to enhance the communication of county-level convergence media through visual optimization design,solve the problems of county-level convergence media communication,and allow county-level convergence media to have better and longer-term development.Emotional experience design first originated from philosophy.With the introduction of Maslow's theory of demand,American scholar Donald divided emotional needs into three levels: instinct level,behavior level and reflection level,which laid a theoretical foundation for emotional design.As the forefront of contemporary design concept,emotional experience design is designed according to the requirements of human emotion that corresponds to the product design,on the basis of traditional design can only meet the information transmission,which can be transmitted in a more timely,clearly and Appropriate manner.The transformation of human emotions meet the pursuit of human spiritual level,on one hand,it improves the value of the product itself and spread ability,on the other hand also let users have a much better experience,allowing users to produce viscosity,and produces better economic effect,which further promotes the development of further products.This paper consists of five chapters.The introduction introduces the research background,in terms of the significance of development status,development trend of App and emotional experience;The second chapter describes the theoretical overview of the paper and the difficulties encountered in the development of county-level convergence media and some cases of emotional experience design;The third chapter analyzes the various factors affecting the emotional experience in the three levels of the emotional experience;The fourth chapter summarizes the conclusions and analysis of previous discoveries,and summarizes the methods and principles of designing emotional vision in county-level convergence media Apps;Chapter 5 implies the series of design process tools such as questionnaires to conduct sentiment via the "Cloud on Guangshui" App based on the previously summarized design methods and principles.Optimized visual optimization design,user evaluation of design schemes,and summary of design experience;The sixth chapter,after the research above,reflects on the results of the research,finds the deficiencies and innovations in the research,and puts forward the research prospect for the Application of other discipline lines.