Chinese Practice And Development Of Marxist Thought In Journalism And Communication

In the writings of Marx rarely have devoted to its journalism theories, the founder of the western communication studies, Wilbur Shramm, indeed did not mention Marx when he traced. But this does not prevent the systematic researches by descendants of Marx, especially in socialist China; scholars of Marx thought and western communication theory almost were studied simultaneously. This article is the outcome of the two studies carried out a cross-discussion method. The author attempts to explain more phenomena and behavior of journalism and communication in a way of Marxist theory, but also adding the gap of Marxist thought in journalism in terms of the scientific communication theory. The first part of this paper defined the core concept and distinction of both Marx's thought in journalism and communication and Marxist thought in journalism and communication. The second part focus on the development and innovation of Marxist thought in journalism and communication of China, assert that the development of Marxist thought in journalism and communication of China consists two major phase, "journalism phase" and "communication phase", and describe the first phase for details. The forth part, which is the key of this paper, by means of communication theory, included the political persuasion theory, "Spiral of Silence" and the agenda setting theory, offers the Chinese journalism and communication strategy and suggestion under building socialism with Chinese characteristics. By applying a large number of Marx and his successor's classics works, and most popular model in communication domain, the author expounded and proved the tendency of Chinese journalism media and made unique proposals.