Research On The Internal Control System Of The Cable Digital TV Engineering Of JISHI MEDIA Co.,Ltd.

With the strengthening of national strength and increasing of people’s income, the sixth plenary session of the 17 th CPC Central Committee in Beijing, capital of China, Oct. 18, 2011, proposed cultural development and prosperity. In August 2013, the central government promulgated the < "broadband China" strategy and implementation plan>, and points out that, broadband construction in our country, will realizing a target with complete coverage of urban and rural, perfect service, rapid speed, first-class technology in 2020.Which the number of used fixed broadband will rise to 400 million, 70% of households will be able to connect to the Internet, all citizens can realize the online through the optical fiber. As a new media network operator, and the leading enterprises of the national culture system reform, JISHI MEDIA Co.,Ltd. not only to complete its mission, but also want to assume social responsibility. Through the trend of reform, the company has been in constant innovation, and takes the lead in realizing the all of cable digital TV transformation at the area above the town. In order to meet the needs of the user changing tastes, the company, had to start construction of the provincial towns two-way transformation in 2010. Using more than three years the company had realized the coverage and opened at the province town building two-way network. In 2015, the company duly launched the construction of a new optical fiber household district. The escalating network transmission technology, the requirement of engineering construction project management is also changing. Form the original coaxial cable of the radio frequency to enter transmit analog television programs, to the access of the high-definition interactive television, and to the realization of high-definition interactive services, each step is inseparable from the engineering construction quality high-speed propulsion. With large-scale of, the provincial project construction, the project has appeared some problems. How to guarantee the project quick, pushing and achieving the result is an important problem that we need to consider and solve. So the internal control of a market-oriented engineering construction is particularly important. Today, the company is facing the serious homogeneity competition of the overlap business with other operators, and facing the stringent requirements of listed companies and the restriction of the regime, also facing the practical need of the company’s internal development reform. The basis of them cannot do without the advance of network construction. Network construction is basic and guarantee. It is directly related to the company’s business development.The paper, using literature analysis and case study, from the company actual situation, through the analysis and research the internal control system situation of the company cable digital television engineering,so as to find out the existing problems in the internal control of the company engineering construction. The five elements of internal control, the five aspects of internal environment, risk assessment, control activities, information and communication and internal supervision, detailed combing the existing problems and analyze the cause of the problem seriously. The paper put forward the consummate suggestions to internal control system of digital cable television engineering, to improve and optimize the internal control system, find the common problems of the cable digital television project internal control system, have provided the reference of the establishment of the radio and television industry project internal control system.