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Comparative View Of China-Japan Higher Education Model Of Advertising

Posted on:2012-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y J WangFull Text:PDF
GTID:2218330368475120Subject:Communication
Abstract/Summary:PDF Full Text Request
Since 1979, the first Chinese commercial ad appeared,the Chinese advertising began the exploration of advertisingeducation. In 1983, the 28 years since, China's advertisingeducation closely around the development of China's advertisingindustry shows the characteristics of a stage. The other hand, thenarrow strip of water adjacent to Japan and China, the developmentof education in the ad that there are more distinctivecharacteristics, These features are in transition to bringadvertising Implications for Education of China, Japan, advertisingeducation, socialization and entrepreneurial spirit are able toinject vitality into China's advertising education.This ad from Japan different models of education, analyzesadvertising education model in Japan that China can learn fromadvertising the factors of education, from the consciousness ofstudents to establish and promote advertising education community,and accelerate the improvement and promotion of institutionalresources, curriculum integration framework for four areaseducation in China's new advertising model, and discussed as thebasis for disciplinary education Anhui Normal advertisingdevelopment.
Keywords/Search Tags:Advertising Education, Japanese advertisingeducation, Education
PDF Full Text Request
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