| With the development and popularization of micro-blog, live-tweet which is a new way tolive comes into being and implants various large activities quickly with enormous influence. Thispaper combines the method of empirical study and the method of qualitative analysis and usestheories of social network, media economy, and journalism and communication to discuss thecommunication model and application of live-tweet.It draws the following conclusions andinnovative achievements:The meaning of live-tweet is completely different from TV live.The core of the model isthat audiences participate in the live-tweet roundly and promptly. Special guests who have dualidentity in the event live control various technical to transfer a variety of information to anyplace.The live information manages to spread and arrive through many audiences interactingimmediately.At the same time, we have to aviod the defects and shortcomings of the model.We shouldrealize the weakness of live-tweet on spreading professional information, the arena oflive-tweet for serious interference, and so on. Grasping dispersed demands of audiences is aprinciple.It is necessary to strengthen the public character of live-tweet to get the maximizationof influence.The live-tweet could have profit channel,and it is very scarce.On a long view, it is agreat choice for live-tweet to cooperate with other media to grow strength. |
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