| Micro-blog is among the most famous media in the world. It is the same in China. Micro-blog has great influences because of its millions of fans and large coverage. As the development of Micro-blog, rumors start emerging and spreading on it. Micro-blog rumors have new characteristics than the combination of Micro-blog and rumor. It is a complicated phenomenon and a valuable research subject. The cognition and reaction of Micro-blog is inadequate as a response to the lack of the research on it.This article recognizes the spreading of Micro-blog rumors as a systematic progress. Firstly, define the relevant concepts and analyze the social and psychological factors of Micro-blog’s generating. Secondly, develop the Micro-blog rumors formula and the Micro-blog rumors communication model. Lastly, propose five suggestions to manage the rumors on the basis of the formula and the communication model.In all, the communication of Micro-blog rumors is a systematic progress. The Micro-blog rumors formula and the Micro-blog rumors communication model provide an explicit and specific depiction of the progress. They help people recognize Micro-blog rumors better and attract more scholars to study this subject deeper. |
PDF Full Text Request