| With China's accession to the WTO, Chinese retail chain face more and more threaten from domestic rivals and overseas ones. At the same time, China's retail industry is developing with some new characteristics appearing: retail life cycle continuously shortened, customer requirement increasingly enhanced, fast response, and so on. With the development and widely application of RFID, it can bring enterprises huge competitive advantage. If retail chain in China expect to have rapid development and catch up with international retail giants, they must grasp the opportunities of RFID for development to make suppliers, distribution center and stores co-operation. Only this way can better satisfy customers' demands. This paper in-depth studies RFID function in retail chain collaboration.Based on the review of former research, the paper analyses the processes of retail supply chain and sums up the coordination problems, then proposes premise conditions of retail supply chain collaboration, including choosing appropriate strategic partner, maintaining strategic target consistency and establishing trust mechanism. Focusing on the existing problems, as well as considering the nature of RFID technology, the paper constructs the RFID system structure model through the analysis of the RFID technology in the specific application of retail chain including the applications in receiving goods, stocktaking and inventory management, order processing, order picking, delivery of Goods, transportation management and store management. At last, the paper points out the RFID system produces lots of information which can be applied in promotional management, collaborative plan, forecast and replenishment, and building a fair and impartial benefit allocation mechanism, to demonstrate its role in tactical collaboration. This research to the collaboration of RFID may serve as a reference and guidance for China's chain retail to collaborate among suppliers, distribution center and stores. |
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