Chinese Contemporary Private Book Industry Topic Planning

The Private book industry has developed rapidly in publishing market since the reform and opening-up of china, its business scope from the distribution of book gradually spread to the book planning. Many private book planning institutions as cultural companies, book workrooms are emerging, and becoming More and more important since they have planned many Influential books.However, due to the Policy restrictions of private publishing, the private book planning institutions survived difficultly in a long time. Finally, The national press and publication administration affirmed the role and contribution of private publishing in 2009 April,as private publishing is called "emerging publishing productivity", the development prospect of private publishing is good. But, there also exist some problems need to be solved urgently.So, how to give full play to the advantages of the book planning of private publishing, better solve the problems at present becomes the focus in this paper.This paper firstly analyzes the development course of the book planning of private publishing, summarizes the quantity and distribution of private book planning institutions, and analyzed How a book is planned in a private book planning company with investigation method and depth interview method.On this basis, this paper discusses the advantages of private book planning, mainly including the flexible and powerful mechanism of planning, has a group of high quality author, etc. And this paper emphatically pointed out the major problems existing in the private book planning. mainly including overall shortage of planning talent, poor preparation of digital publication, original books relatively little, quality is not good, etc.At last, this paper analyzes the policy of the private publishing industry, and points out that the cooperation of the private book planning institutions and the state-owned press will further strengthen. Then this paper give future development suggestions with the reference of the experiences of publishing aboard.Mainly includes encourage publishing agent system establishment, construction content resource management platform, prepared positively for digital publishing. Strengthening the mastermind of education, optimizing the book planning mechanism, etc...