The Long Tail Of The Web News And The Micro-content Application

The journalism on line is now confronted with some difficulties. First is the resource of the news. As the net news organizations are not allowed to interview, and the news on the web almost comes from the traditional media, the news website is short of the original news. Second, there is too enormous information on the web for the viewers to choose. All of this blocks the development of web news. The thesis will explore the core competitive ability of the web news on the base of Long Tail theory.The thesis covers three parts. First, through the Long Tail theory, it points out that the advantage of the web news lies on the development and the application of the micro-content. Three conditions are needed here: the difficulty the web news is confronted, the high technology of the web, and the needs of the web viewers. In succession, the paper will prove the contention through the analysis of three phases of web news communication-producing, aggregation, and filtration. The long tail market is the market that website will get profit. For the third part, we will choose the typical example -XianGuo online to testify the point of the paper.The research involves different subjects. Taking literature search and case study, the paper gives the new explanations of the web news difficulties, and then comes to the conclusion that the web news marketing will be prosperous on the long tail market.