Released Iptv Technology-based Electronic Advertising System

IPTV is a broadband-based video service. It integrate with interactive Web TV sets, Internet access, IP protocol, multimedia, SIP-based communications and other technology, and provide interactive video service to the industry, hotels, and the general public users. IPTV is different from traditional cable TV, also from the emerging digital television. Because both analog TV and digital TV system have the characteristic of division, time, one-way radio, etc.; Although digital TV compared with analogue TV has many technical innovations, but only the signal is changed, but did not touch the contents of the mode of transmission media. IPTV is also different from the data broadcasting, data broadcasting is by setting certain menu for the user selection, can achieve a simple user interaction with the center, but it cannot be achieved in the true sense of the variety of interactive services.IPTV technology-based advertising business is a typical value-added services on the IPTV platform .Depending on the advantage of IPTV services based platform for audio and video playback and set-top boxes based on the browsing page, it provides a relatively independent business virtual operating environment to the telecomm operators, group users to manage their own ads. By uploading a variety of advertising resources, production of the play each time program, supported by flexible ad page templates, you can achieve a variety of advertising resources to promote the way of superposition. It has a great competition and prospect.This paper describes how to implement AD function such as playback and display advertising business by IPTV system .This paper describes two key elements: One is through the advertise module which is deployed on IPTV EPG ,we can analysis the play plan got from advertising management platform ;Another elements this paper have described how the STB interactive with the server to realize the marquee, play audio and video, pictures and ect.The purpose of this article is to describe the requirements, system solutions, and system architecture and implementation steps to establish an IPTV-based advertising business system.