Design And Realization Of The Electronic Commerce System On Iptv

After the Fifth Plenary Session of the Sixteenth Central Committee, IPTV got a great opportunity for its development under network convergence background. IPTV provides services like Direct Broadcasting and Video-On-Demand with time-shift and reverse functions. It also provides multiple interactive value-added services, such as Karaoke, TV magazine, On-line education and so on.As we know, there are lots of successful stories about B2C e-commerce system, but the IPTV e-commerce system in Shanghai is the first IPTV shopping service in China. It's even a new creation in the IPTV application area in the world. The IPTV shopping service has been the main profit model with a very precise consumption positioning ability and sales ability on network.Using IPTV platform environment, integration of telecommunications resources, IPTV e-commerce system provide users with home shopping capabilities. There are two parts compose the IPTV Shopping Mall: the user front end and the management back end. The user front end is a plug-in component integrated in the IPTV platform. The users can inter into the shopping mall through the EPG entry and browse the goods and place orders with SSO user authentication. The back end has regular internet e-commerce function which integrated with service management function.This research object is going to describe the entire e-commerce environment for IPTV platform and how to the provide services and develop applications for IPTV platform. The paper will give several samples of designing and developing the application modules. The IPTV Shopping Mall will put into operation in the end with its specific characteristics of TV and on-line shopping.The brand new way of shopping on IPTV platform has a massive advantage in the competition with rich resource of ChinaTelecom. ChinaTelecom shanghai company will extend the successful e-commerce pattern of IPTV Shopping Mall to companies in other provinces.