Design And Implementation Of IPTV Advertising Business System In Ningxia Telecom

After rapid development in recent years,the number of Ningxia IPTV business users has exceeded one million.With the large user base and activity,the potential of the advertising market is huge.In order to Excavate the advertising value of Ningxia IPTV platform fully and raise the ARPU value of the user,it is important to Put an EPG ad subsystem into operation.Through the established advertising subsystem,functions such as advertisement layout management,advertisement placement decision,and operation analysis and so on need to be realized.It should also include targeted delivery capabilities,interactive capabilities,comprehensive reporting capabilities and user behavior analysis capabilities,with a high degree of flexibility,reliability,security,scalability,and a high degree of comprehensive operational capabilities.According to the above requirements,the IPTV Interactive advertising system is designed and implemented in this paper.The system is developed using Java programming language and adopts modular design approach,and the software deployment meets cloudization conditions.After completion,it could Provide the capability of advertising business management and business support for NX IPTV,including customer management,account management,business management,data management,test management,system management and other functional modules;This information release system needs good scalability,in order to accommodate the demands for the future business development,support precise delivery based on big data and dock with the ZTE,Huawei and other platforms.The business forms: Boot information release,Home page Pre-insert information release,Home page Pop-up information release,Marquee information release,Home page(including secondary pages)ad space information release,Mailbox push information release,and so on.