Study On Interactive Design For Estate Advertisement Online

With the development and spread of internet, online advertising has beenregarded by more and more businesses and firms, and the existing advertising marketis being divided and shunted by online advertisement steadily. Since2010, thegovernment enhanced the adjustment of the real estate, and suppressing the bubbleeconomy by the policies for controlling the investment of the real estate, suchas Stopbuy Order, Limited Price, The loan policy of the second house,etc. Itled the market to the bottom. One of today’s online advertising fundamentalcharacteristics is interaction, which benefited by the interactivity of onlineadvertisements and made the flow of advertising information between thedisseminator and audiences get more directly and constantly. Compared to thetraditional advertisement, to a large extent, the Interactive Communication of onlineadvertisement increases the audiences’ chances and abilities to choose. The effectproduced by interactive effect of online advertisement becomes one of the major keysto success. It cannot be ignored to study how to get a greater degree of interactiveeffect of the online advertisement and research the audiences’ psychologicalacceptability and behavior characteristics.In consideration of the development situation of foreign interactiveadvertisement and the effect it brings, and the development condition of new mediatechnology inland, it has chance to expand the utility of interactive advertisement inchina. The art of digital is the latest expression way combining the computertechnology in digital era, interactive technology online and long-distancecommunication technology. The real estate commercials are the most in the onlineADs, so, starting with the interactive design of the real estate commercials, to researchthat in the new media era, which new form the web advertisement use to emerge infront of the public, which way the new media technology affect the creation ofinteractive advertisement online is the key of this thesis.This thesis is proceed from the utility of digital technique, through the expandedresearch of the evolution of this technique, combine accurate marketing, advertising,psychology and many other scientific thought to research how to classification designdepend on different client of interactive advertising, use the strong expression way ofinteractive advertising, embedded many kinds of interactive effect in one sample, toprovide niche targeting unique interactive experience for many different colony.