The Characteristic And Operation Of Large-scale Television Event Program

In a new media environment and facing the fierce competition of television industry, large-scale television events program become an important means to attractive television audience and to succeed in the competition. Large-scale television events program has brought about profound changes as well as great opportunities and challenges to the television media. The management of large-scale television events program has also become a great issue in the television industry. This thesis makes a wide range survey on large-scale television events program at home and abroad, and offers a detailed description and thorough analysis on large-scale television events program.The thesis begins with an introduction on the background of large-scale television events programs, and then summarizes the types and characteristics of such programs. As a model of large-scale television events program, talent shows provide a best sample for the management analysis, and this thesis sets talent shows as a starting point to introduce the process and management of large-scale television events program. The process management, promotion and marketing, industrialized operation and other aspects in the television events are highlighted in the introduction.Based on the above discussion, the thesis offers a SWOT analysis to large-scale television events programs, and summarizes its referential significances for the management of other TV shows, such as streamlined production. The author believes that large-scale television events program is crucial to the brand building, resource integration and industrialized operation of television media.