Study On The Audience Psychology Of "Internet Star" From The Perspective Of Communication Psychology

With the appearance and development of the Internet,the network has gradually become an indispensable part of people's life,the Internet provides people with a wealth of information and entertainment.On the other hand,the emergence of the network makes the traditional communication ecological pattern has also changed,Audience is no longer simply passive accept information.The interaction between propagator and audience has greatly enhanced.Internet user's initiative and the right to speak has been enhanced.In the twenty-first Century,the popularity of the Internet provides a stage for ordinary people to become famous,varieties of online Internet star emergence,they causes social concern and hot debate.Through the process of the popularity of the Internet star we can see that Internet users play an irreplaceable important role.The research on the Internet star has aroused wide concern in the academic circles.This paper analyzes the phenomenon of Internet star audience from the perspective of communication psychology,this paper try to make a comprehensive and in-depth analysis of the social phenomenon of the Internet star on the theoretical analysis.First,collect and analyze the previous research literature,Carding the emergence and development of the Internet star,and analyze the spread of the Internet star,analyze this phenomenon from the perspective of communication.At the same time,it also points out that in the case of the Internet star has become an industry,and some problems in the course of its developmentSecondly,analyzes the factors of Internet star's popularity from the aspects of society,economy and culture.It is pointed out that the emergence of the Internet star is the result of the rise of network communication,the emergence of grassroots culture and the interaction of network drivers.And use the psychological theory,combine the knowledge of communication,to analyze the causes and social psychology of Internet star from the perspective of audience,it is derived from people's knowledge,worship,conformity,self-expression and other psychological.At last,it points out that the emergence of Internet star reflects the rise of grassroots culture,the challenge of grassroots culture to the hegemony of elite culture.This paper puts forward the reflection on the phenomenon of network Carnival,it is also pointed out that the audience subjectivity has been enhanced and we should watch out for psychological imbalance behind the network Carnival.