The Artistic Research Of The Virtual Product Exhibition Design

Along with rapid development of science, virtual environment and internet have increasingly become basic technology and communication inter medium in the information world. With constant dependence on the new science, we sometimes misunderstand that scientific technology will replace all cultural factors and focus ourselves more on the development and implementation of new technology. Undeniably, technology drives the evolution of information and cultural expansion. However, the commercial world which gives priority to emotional satisfaction is no longer the time dominated by technology. Technology is far not enough to meet the need of clients for virtual product exhibition while one other element is more essential --- emotional needs of participants.Nowadays, requirements of participants on artistic perspective have been profoundly acknowledged for products, activities, technology and similar fields. These requirements transform into the concussion to the formation cultural conception. People can raise the new requirements for psychological perception, aesthetic consciousness, emotional satisfaction and inter-perception while experiencing virtual product exhibition. This makes the possibility as well as necessity of study in artistic quality of virtual product exhibition.This thesis will carry out the basic theoretic study of traditional exhibition, virtual reality technology and aesthetic culture by analyzing affiliation between the emotion of man -machine , aesthetic culture and art while emphasis the importance of emotional factor of virtual production exhibition. By discussing dialectical relationship between the productive virtual design technology and artistic factors, contrasting characters of other artistic forms, the report will penetrate into the analyzing, sorting, coordinating and concluding the development and application of artistic langrage of virtual product exhibition, forms of art spread and art evaluation. The thesis is with the purpose of conducting designer's sense on emotional factor in virtual exhibition activities, motivating Participatory of clients and thus achieving the better outcome of interaction.