On The Marketing Strategy Of Children 's Books In Digital

Particularly rapid development of digital technology in the21st century, in the field of digital technology of publishing in the reforms in many respects, such as creating more convenient to carry, prices are lower, sharing is bigger, has a special value and interests, in the form of electronic books and received a lot of consumers of all ages. But children’s books as a key link in the whole books, as well as in marketing, branding, channel development there are many direct threat to the overall development of children’s books marketing problem. On this basis, this paper will be issued and the sales link, there are all kinds of factors influence directly to comb, and with the aid of4p and4c theory to fully check the current our country juvenile publication of all kinds of difficulties in the process, the product itself was concluded, the building itself to packaging to win, then in all kinds of channels under the premise of mutual interests and personal interests contradiction, continuously in the channels, their point of view, the integration and reform in order to more good planning press their own distribution channels.Juvenile publication in China, in the tide of knowledge economy and information economy, has special effect and significance of this industry faces a new era of research of marketing rules, more effective marketing research based on the protection of the rights and interests of consumers, for children this special consumer group, the publishing industry and the industry enterprises is of great significance. The arrival of the digital age means that book marketing needs to change to a new strategy, this study children’s books in digital age, China faces the challenges and opportunities, and put forward the method to deal with, for the development of children’s periodicals in China marketing strategy. In this paper the empirical case analysis as the research method, through the analysis of the marketing strategy of children’s book publishing, and to summarize the experience in the process of practice, draw some beneficial enlightenment, hope to Chinese children’s publishing industry the development under the background of the digital age.