Aa Logging Company Competitive Strategy

With the inner market of China National Petroleum Company (CNPC) step by step opened, the combination of professional companies will be performed. AA logging company, which comes from merging of some companies, is a professional technical service company. But for AA logging company, there are some real-life problems, such as how to survive and develop, how to enter international market and how to gain more share of market. So, it is very important for AA logging company to formulate a correct competitive strategy.This paper is made up of five chapters.In Chapter 1, the author introduces research background of this paper, including AA logging industry's initial start-up and development, actuality and problem about AA logging company.Chapter 2 involves the summarization about basic theory of competitive strategy. The author introduces the basic theory and application status about enterprise strategy and competitive strategy, and discusses primary theory and research methods in this paper, including some conceptions, such as strategy, strategic control, competitive strategy, analysis method to formulate competitive strategy, and so on.Chapter 3 is the analysis for competitive environment of AA logging company. The author uses STEP method to analyze macroscopically environment, and uses Baud model and SWOT theory to analyze industry environment, inner environment, enterprise's key power,based on which, SWOT conclusion of AA logging company's management environment is drawn.Chapter 4 deals with AA logging company's competitive strategy. Through analyzing enterprise competition environment and competitive strategy theory, on the base of AA logging company's management thinking, author brings forward a project about AA logging company's competition strategy. Chapter 5 touches upon the method to apply AA logging company's competitive strategy. The author brings forward proper control methods during application of competitive strategy.In this paper, with introducing the background of petroleum logging industry's development and evolvement process of professional service company, the author emphasizes particularity of logging in petroleum industry, and then insists on AA logging company's station in logging industry. By taking some correlative theories and research methods, the author illustrates the opportunity and challenge which logging industry is facing, and thinks that AA logging company should keep proper strategic position in logging industry, and then confirms developing way and competitive strategy for its development aim.On the base of some competitive strategic theories, the paper analyses the AA logging company through PEST analysis, Baud model and SWOT matrix. According to AA company's actuality, the paper puts forward the competitive strategies as guidance for the company.