GWDC Wireline Logging Company International Marketing Strategy Research

Since2009, with fluctuating oil prices due to the financial crisis and Europe’s debt crisis, the global competitive environment in the well-bore technical services industry has changed dramatically. In the situation changing international market, domestic oil group faces a variety of challenges. Facing those new challenges, it has become an urgent task for Logging Company of Great Wall Drilling to adjust their overseas marketing strategy so that they can compete with the giant players in the international oilfield service market.This article is in this context, the use of the author’s many years of overseas work experience, research, data analysis, comparative law and SWOT analysis written out. In order to adjust appropriate international market strategies, the article is such that at first introduced on the international environment of the logging industry, the development and current situation of the Great Wall Drilling Company, the company’s equipment, services, featured technology and human resources, carried out a detailed analysis. At the same time pointed out that the problems in management. This article has made a thorough, objective, and in-depth analysis of both the external and internal environments of the logging industry. Based on this analysis, and also the actual conditions of the Great Wall Drilling Company, the development strategies for the next several years have been made. At the same time, to make sure the strategy is executed effectively, a series of suggestions have been proposed from several aspects of marketing developments, technological innovation, research management, human resource management, and global resources management, also from enterprise culture. Hopefully these suggestions can play some referential role for the company development.This paper can also be referenced by similar companies inside CNPC, or in China.