Reserch On The CNPC Shandong JN Sales Branch’s Competitive Strategy

Concern in the energy topic today, the development of the oil companies highlyanticipated JN market situation, analyze the external environment and internal conditionsfacing in the sale of petroleum, Shandong JN branch as the research object, throughtheoretical studyand the actual business of the combined method, using the combination of avariety of strategic analysis tools to identify the JN Branch has advantages and disadvantages,opportunities and threats facing and Contact JN Branch of the status quo and JN marketcharacteristics, the final choice of a competitive strategy of differentiation.JN competitive differentiation strategy include: product differentiation, differentiation ofthe mode of operation, sales and service differentiation, brand differentiation as well as on theimplementation of the strategy of differentiation.Product differentiation to achieve the implementation of the project by increasing thenatural gas and work to do the the integrated preparatory work of the existing filling stations,the use of natural gas pipeline project, with the agreement of the framework of government, inthe future, a positive fight for the network of filling stations planning new projects at the sametime in order to refuel aerated co Jianzhan mainly played overall resource advantages;implementation Corporation about contracting gas station policy on the mode of operation ofdifferentiation through innovation, which will reduce JN branch costs, enhance thecompetitiveness of companies in the sales cycle; the sales service differentiation by adjustingits business portfolio, improve the sales of non-oil business services; differentiation in thebrand image on, refresh oil Shandong JN branch sales brand implemented to increase the theemployee brand concept training intensity, increase branding efforts; differentiated primarilyon the implementation of the strategy through based on the Balanced Scorecard execute ourstrategic approach to the implementation of the implementation of the differentiation strategy.