Corporate Marketing For E-commerce Analysis

We are now in a great new era of information. The economic behaviors and social activities of human beings have been in a transitional period in which the producing process is transferring from a material-dominated one to a technological-dominated one. Knowledge and information have become a new procreative factor and capital source, and with the flying development of computer technology, they are more and more becoming a magnitude ingredient that can decide the economic growth. A new and shortcut network market is forming. The expansion of market is a challenge to the traditional enterprise in production pattern and management idea. The internet marketing will become the marketing way which the enterprise will favor instead of traditional marketing. At present, it already became a hot topic which the scholar studied. Because of the disjoint of our education and practice, it causes two problems. The one is that the academic research cannot apply in the practice; the other is that the practice emerged cannot enhance to the theory altitude. Internet marketing presently still lacked the rigorous theory structure, so the author combines the e-marketing with traditional marketing in the paper and attempts to explain how the traditional marketing strategy reply to the coming of new network economical time. The paper is divided five chapters. The first chapter described the background of internet marketing, which is the arrival of electronic commerce. It introduced some concepts and the characteristics of electronic commerce, and analyzed present situation of the development about electronic commerce in the world. The aim is to show the internet marketing is not baseless produces but the outcome of development of economy. The enterprise must develop internet marketing, otherwise it will die. The author concludes the relations of network marketing and the electronic commerce, points the two is not same and the former is a part of overall marketing strategy. The...