Research On E-commerce Marketing Strategy Of A Company In Internet Era

Along with the development and popularization of the Internet, the development of e-commerce to today, the scale and scope are gradually expanding, e-commerce has been became an important opportunity for the transformation and development of small and medium enterprises. At the same time consumer's spending habits, changes of the sales environment, so that people do not have to be limited to the fixed occasions to buy the necessary goods and services, the emergence of e-commerce become inevitable.Consumer spending habits more initiative, which requires the development of e-commerce to consumers as the center, to meet customer demand-oriented to develop a new marketing strategy model to meet the growing situation of e-commerce growing.Although the emergence of e-commerce has shown a strong growth momentum,but small and medium enterprises in the development of e-commerce process is also facing a variety of internal and external difficulties in the recent years,for example their own size restrictions, financing difficulties, logistics, personnel management, safety,Lagging behind and many other issues restricting the development of small and medium enterprises e-commerce. This paper mainly starts from the marketing model of different marketing subjects in the environment of e-commerce, the marketing mode of small and medium-sized enterprises may choose the marketing strategy, and the marketing strategy of the corresponding mode, and discusses how the small and medium-sized enterprises can enhance the vitality of enterprises through e-commerce.Based on the background, purpose and significance of the topic, this paper reviews the status of e-commerce and e-commerce of small and medium-sized enterprises at home and abroad. This paper chooses A company as a representative of small and medium-sized electrician as a case study, and analyzes the influence of marketing strategy on e-commerce theoretical analysis, but also the elements of the competitiveness of enterprises from the traditional economic environment and the network of electricity business environment were analyzed. As well as the status of A company's e-commerce development and application of e-commerce in small and medium enterprises. According to the study of most scholars on the e-commerce marketing strategy analysis, small and medium enterprises in order to develop by leaps and bounds, to carry out e-commerce as an effective way. This paper analyzes the current situation of the application of e-commerce in small and medium-sized enterprises in China, and discusses the existing problems in the e-commerce of small and medium-sized enterprises, and gives the specific strategies for the implementation of e-commerce in small and medium-sized enterprises, with a view to finding a development for the use of e-commerce in China's small and medium-sized enterprises effective marketing strategy.Hope that the analysis of the strategy of small and medium-sized electric business enterprises such as A Company will provide an important basis for enhancing the competitiveness of enterprises in the future and develop in the fierce market competition in the long term.