The Study On Shanxi Province Agricultural Product Marketing Strategy "Based On Internet Plus"

At present, with the help of the Internet business platform marketing is very popular, because it can not only greatly broaden the sales of agricultural products and agricultural products sales promotion way, but also gradually formed a perfect agricultural e-commerce sales model.Therefore, this article first introduces the basic situation of the sales of agricultural products at home and abroad, introduces the main features and production situation of Shanxi province's various areas of agricultural products; and then through the research of agricultural products and the Internet combined with the specific methods, research on the marketing of agricultural products at home and abroad literature, accumulation of experience, and the reasons behind for comparison domestic marketing strategy.Then, this paper takes the agricultural products of Shanxi Province as the research object, because Shanxi is the main agricultural product in our country, it has many kinds of agricultural products, all kinds of varieties and excellent quality. In recent years, with the rapid development of the Internet industry, the development of agricultural products in Shanxi province is also the overall development of agricultural informatization, with the advent of the era of big data, the agricultural products marketing channel gradually and Internet connection. The author of the new era "based on Internet plus" agricultural product marketing strategy research, comprehensive analysis of the business development situation of Shanxi agricultural products and take in the development process of the main marketing strategy, and analyzes the main problems of current electricity supplier model in Shanxi inevitably encountered in the process of sales of agricultural products, such as the weak rural infrastructure the electricity supplier sales of backward technology, food safety and other issues arising from agricultural trade barriers and in the process of.According to the problem, for each subject of government, farmers, marketing platform and puts forward the corresponding improvement measures, measures to help "Internet plus" to increase the income of farmers and solve the new agriculture as the goal, probably including product characteristic service, platform construction and several promotion, e-commerce and other important policy support hand, increase the practicality of the research.