Research On The Marketing Mode Of Ruian Special Science And Technology Electronic Commerce

At present, the Internet has entered the Internet+era, the traditional electricity provider marketing model has been unprecedented impact. Business platform of the high cost of construction enterprises, the channel monopoly is becoming more and more obvious, electricity supplier bonus era is coming to an end, micro businesses staking, vertical electric business to try to change, personalized, differentiated and subdivision of marketing mode continue to emerge. Mobile Internet is becoming more and more mature to break the traditional sales channels of geographical and time barriers, also caused the changes in the market for consumer habits.Under this background, more and more traditional companies began to aware of the importance of new business marketing model. How to make traditional enterprises accept the concept of the current era of mobile internet marketing, so that traditional enterprises with brand-new operation pattern and the Internet further integration, is the first Internet economy and the core of the concept of development. As a company engaged in the production of LED traditional enterprises, how to occupy new marketing positions in the wave of the new era of Internet, it is the thinking and research. In this paper, under the new situation to business marketing model as the research object, engaged in LED lighting R&D, manufacturing and sales of traditional manufacturing enterprises for Ruiante company specific case study, combined with the related business marketing theory, in under the new situation to carry out business exploration a road which is suitable for development.