| My thesis focuses on the current notebook users of enterprise A, collectsthe satisfaction degree evaluation of them in the aspect of brand image,product quality, service, personnel and pricing and compares with that towardsits competitors, so as to deeply investigate consumer demands;adopts thetactical matrix of satisfaction and acts according to the contribution levelof several aspects towards the index of overall satisfaction, determines thecurrent factors needing to be improved urgently and advantages needingsustained maintenance;under the circumstances of limited enterpriseresources, we must arrange and deploy personnel, property and materialrationally and make full preparation for improving customers' satisfactiondegree and upgrading market share.Enterprise A was established in 1993, whose business has maintained rapiddevelopment ever since for a decade. After being listed in June 1997, it hasaccomplished some strategic changes of extending from the field of traditionalhousehold electric appliances to that of telecommunication, computer anddigital products, and also from focusing on components to integration ofcomponents, complete machine and system. Enterprise A's core business islocated in display area and precision accessories and materials relative todisplay products, the major products are domestic and global leaders inrespective fields. Meanwhile, as for the need of strategic coordination, theenterprise has founded joint-venture company and involved in real estatedevelopment and property management.To a market- orienting and consumer-focusing enterprise, customers'satisfaction degree is a significant index, especially for a comparativelymature enterprise like A which enjoys enterprise brand for ten years. One majortask of this kind of enterprise is to maintain the loyalty of current customer,avoid customer loss, and bring forward more new customers with excellentpublic reputation. |
PDF Full Text Request