China's Small And Medium-sized Shipping Companies To Set Up Shipping Economic Analysis Of The Virtual Enterprise

As the economic globalization, the dynamic trend of market and the individualized trend of demand are obvious day by day, shipping enterprises face more opportunities and more challenges. On one hand, shipping market expanding unprecedentedly and shipping demand emerging constantly bring numerous market chances to shipping enterprises. On the other hand, market opportunities appear fast but lose promptly, so the ability of response to the market and development of new products of shipping enterprises is demanded urgently. It becomes the key strategy how to rapidly get hold of dynamically changing market opportunities for the management and competence of shipping enterprises. Because of the variety of the shipping demand, it is not easy for the individual shipping enterprise to possess many kinds of superior resources at the same time, especially for middle and small shipping enterprises which have less scale and inferior strength. When lacking a certain key capability under some specific market opportunity, the best method is not purchasing it forever, but seeking the partners with the capability, drawing support from external strength to realize the optimization of outside resources. So this thesis puts forward a kind of new competitive strategy and new management theory for middle and smallshipping enterprises aiming at the market opportunity-------shipping virtualenterprise.The research on the shipping virtual enterprise is the innovation of the theory of competitive strategy for shipping market, deepens the idea of coopetition and broadens the ways that middle and small shipping enterprises realize market opportunity and participate in market competition, which has realistic and perspective directive significance for the management of middle and small shipping enterprises in China.Firstly, the formation and development of the virtual enterprise is introduced,while the basic theory of the shipping virtual enterprise is explained, including the definition, the members, the difference between the shipping alliance and the shipping virtual enterprise, etc. Then the realistic reasons that middle and small shipping enterprises in China build shipping virtual enterprise are analyzed. In terms of the industrial economics, the cause of formation, the mechanism of credit and cooperation, the amount of members and the economic benefit of the shipping virtual enterprise are analyzed. Finally, the building process of the shipping virtual enterprise is lucubrated from opportunity identification, partner selection and organization design three aspects, while countermeasures and suggestions are put forward to build shipping virtual enterprise, taking middle and small shipping enterprises in Zhoushan for example.