The Research On Partners Choice And Risk Control Of Virtual Logistics Business For Small And Medium Shipping Enterprises Of China

shipping enterprises are facing more opportunities and challenges because of increasingly significant economic globalization, the market dynamic and personalized demand. The shipping enterprises have faced to a large number of opportunities for enlarging shipping market and the unprecedented expansion of the shipping needs. But at the same time, it is required highly in reaction capability and the ability to develop new products. At present, China's small and medium enterprises lack of sufficient funds and strength, it is difficult to participate in the integrated logistics services with large shipping companies, it is in a poor position. On the other hand, there are a lot of logistics resources which have not been fully used.Therefore, this paper presents that the small shipping companies implement a new competitive strategy and operational concepts -shipping virtual logistics enterprises with market opportunities .Small shipping firms seeking the partners with complementary resources, to achieve the optimum of external resources with the help of external forces. The research is the innovation of the theory of competitive strategy, it expanses the market opportunities and competition means. It is a realistic and forward-looking guidance for the management of small and medium-sized enterprises in China.Base on the research on the virtual logistics enterprises, the paper introduces the theory of the use of virtual logistics in our shipping area. Then it gives the analysis of the necessity and feasibility, and the established procedures. One of the most important parts is the choice of cooperation partners. Base on existed indicators, we have the final partner selection indicators. The paper applies BP neural network for candidate screening enterprises in order to determine the ultimate partners. But there are certain risks in the actual operation of shipping virtual logistics enterprises. Finally, there is a risk analysis and risk control methods: technology information, task decomposition and allocation, resource management, service tracking system establishment.