Study On Development Strategy Of Middle And Small Shipping Enterprises In China

Shipping industry is an important portion of the national transportation system, and one of the, main part of international trade. With the deepen of international division of work and expediting of the course of economic internationalization, shipping goes more and more important.China has 18,000 kilometers coastline and 110,000 kilometers freshwater route with advantaged resources and conditions. Shipping has being an important portion of transportation system of China, especially in foreign trade and the transportation of energy resources. It has being played an important role in promoting trade and protecting national economic developments.Considering the join to WTO of China and the fact that the imbalance of supply and demand in shipping market became obviously day by day, Chinese shipping enterprises will face more and more flinty challenges, especially competition from those magnate international shipping companies and alliance. But now they are facing to the danger of bankrupt because of their small size, lacking of funds, weak ability to defend the market risk and spiteful competition with each other. This article mainly discussed the status in quo, problems existed and the survival and development of those middle and small shipping enterprises in China.This article includes five sections:Section one: Introduction. Introduce the research background of the article, viz. the macro background of economy globality and China joining to WTO. In this background, put forward the main problem of the article, and more, point out the importance and significance to research thedeveloping strategy of shipping enterprises in China in current situation.Section two: Theoretical analysis of middle and small shipping enterprises in China. First, generalize the GATS and the opening situation of shipping market in China. Second, put forward the main theory to analyze the middle and small shipping enterprises-SWOT analysis and provide the concept, main content and analysis process of SWOT.Section three: The basic actuality of middle and small shipping enterprises. Analyze the basic actuality from three aspects, including the fleet makeup and system of management, situation of development and competition, ports' actuality and its influence to shipping enterprises.Section four: The main problems exited in middle and small shipping enterprises and their SWOT analyses. This is the main point. First, analyze the problems of them. Second, analyze them with SWOT aiming to the above problems and put forward their SWOT strategy. Section five: The developing strategy of middle and small shipping enterprises in China. Under the premise of deeply research the above four sections, combining the concrete facts of China, put forward the developing strategy of middle and small shipping enterprises.