Research On Development Strategy Of Baotou Shenghua Coal Sales Co., Ltd

With the development of the national economy, Coal industry farewell "Golden ten years" rapid development period, Coal sales type enterprises are gradually seeking new development ideas, As one of the competitors, Baotou Shenghua Coal Sales Co., Ltd. is gradually transformed into a traditional energy, new energy and other fields of integrated energy company. At present, Our country is in the period of economic transformation and development. Baotou Shenghua Coal Sales Co., Ltd. must actively adapt to the new situation of the current economy, enhance the competitiveness of enterprises, lay a solid foundation for the long-term stable development of enterprises.The thesis is based on the model ofstrategic management and the theories of the Marketing, Innovation driven development strategy and capital operation, and takes Shenghua Coal Transportation and Sales Corporation as object of research. This thesis is divided into five parts, the first part introduces the background, significance, research content and methods of this paper; The second part analyzes the China’s economic development condition, the electric power industry development, development status of coal industry, the development of railway transportation, comparison on the development of the coal industry in Inner Mongolia and Shaanxi, Shanxi Province, analyzes the development environment of Shenghua company; The third part analyzes the Shenghua company’s history, organizational structure, human resources, financial condition, and the core business of Shenghua company, analyzes the conditions for the development of Shenghua company; In the fourth part, through the application of SWOT analysis tools, the positioning of the Shenghua company’s development strategy, formulated the overall strategic goal of enterprise development; The fifth part from division system reform, build modern logistics enterprises, participation in capital operation three aspects introduced the concrete measures of Shenghua company development strategy; The sixth part is the conclusion and prospect, this part summarizes the research conclusion of this paper.