With the rapid development of our country’s economy and society, produced in the era of planned economy of large state-owned coal enterprise in developing there exist many problems, this paper taking shanxi coal transportation group Co., LTD. For example, the thorough analysis enterprise face environment and market changes, analyze the enterprise strategic target and the transformation of the marketing strategy of how to enhance the strength of enterprises, to improve the enterprise core competitive ability put forward countermeasures to large state-owned energy enterprise development provides a reference. This article is divided into six parts. First is the introduction section, from the research background, the research purpose and meaning and ideas, methods of coal enterprise preliminary this transformation, this paper discusses the feasibility of this subject research. The second part of the state-owned enterprise internal and external transformation from starting analysis, probes into the development in the new situation of the state-owned enterprise transformation of several factors and coal enterprise transformation of the specific meaning. The third part of enterprise organization structure, historical evolution, staff, overall management status and three industries, the current situation of the development of plate description and comb, and on the enterprise development preliminary have a more clear understanding. The fourth part of enterprise internal first the advantages and disadvantages of analysis, the author thinks that the development of shanxi coal marketing group have modern coal industries "late-development advantages, the development of modern logistics industry, coal four good conditions and long into the local economy, service development of local economy and the advantages of the coal industry, coal logistics industry but, multiple industry were also faces many problems. In addition group system mechanism not, style lax discipline, structure of talents is not optimal, internal balance, and severely restricts the further development of the enterprise. This paper also analyzed further enterprise in developing from external challenges and opportunities. The fifth part of enterprise transformation to the proposed coal industries, do big coal logistics industry, do the coal industry of the optimal industrial development countermeasures. The sixth part puts forward to further emancipate the mind, creative development idea, innovation of the management system, ensure steady development, the development financing channels, and strengthen the capital operation, to improve the staff overall quality, optimizing the allocation of human resources, coal industry, building strong safety long-effect mechanism, improve science and technology system, enhance the technical security, strengthen the modern enterprise culture construction, civilized and harmonious development environment, create, and strengthen the party’s construction, for enterprise development guarantee to provide power eight security support system. Part7, and puts forward conclusion shortage and prospect. Hope this paper can for large state-owned enterprise especially coal enterprise to provide the reference for the transformation, in the future work in this article â… will continue to improve the practice. |