Study On Hotel Management Strategy

L hotel is a three-star hotel, located in Harbin city, facing the new century the development of science and technology and competition in the hotel market, hotel need to sort out the future development direction and the hotel’s business strategy. Under this premise, this paper first introduces the general situation of the related theory of strategic management. Then, this paper introduces the general situation of L hotel, as well as existing problems in the management; And then separately from the external and internal of hotel the hotel’s environmental management strategy are analyzed in detail. On the basis of full analysis, the use of SWOT analysis, comparison and analysis the hotel external opportunities and threats, the hotel itself has advantages and disadvantages, the strategic choice, determine the hotel’s business strategy or a differentiation strategy and cost leadership strategy. Hotel in the end, through the establishment of modern enterprise system, strengthening human resources management and implement the strategy of hotel quality and other measures to ensure the smooth implementation of the hotel management strategy.