Research On Differentiation Strategy Of GQYB Hotel

Gaoqing County with rapid economic development,the rapid development of the international slow City spa resorts,water parks and other tourist attractions,has attracted more and more foreign tourists,the hotel industry has increasingly improved Gaoqing form,especially a great opportunity cannot be measured for Econo Hotel.However,because most of the county Econo Hotel management is not very clear understanding for the market positioning,hotel management concept and management mode,the operation of the hotel is still in the years before the business model,the effect is not the best.Therefore,Gaoqing Hotel,Econo Hotel in particular,is in urgent need of research and discussion,in order to promote its business in a better direction.In this paper combined with the existing management status of strategic management theory and the GQYB Hotel,using the five forces model,PEST analysis and related environmental evaluation model of internal and external environment of GQYB hotel is analyzed and found that the existing internal and external environment conducive to give full play to the advantages of the GQYB Hotel Hotel,improve its existing operations status.Through the SWOT analysis theory,analysis of advantages and disadvantages,opportunities and threats of GQYB Hotel,and through the SWOT matrix for further GQYB hotel made full play to low prices,increasing marketing channels,deepen the corporate image,increase the operational direction of the quality of the staff.Then using the quantitative planning matrix method,by comparing the cost leadership strategy,differentiation strategy and focus strategy for GQYB Hotel,GQYB hotel is more suitable for the selection of competitive strategy of differentiation,and the difference from the hotel image differentiation,hotel culture connotation,hotel marketing channel differentiation,service differentiation,hotel the hotel price difference and hotel human resources management difference measures six aspects of the competitive strategy put forward reasonable suggestions.The conclusion of this paper has some enlightenment and reference value for the strategic management and competitive strategy of other enterprises in the hotel industry.