A Study On The Development Of Tourism Service Industry In Thailand Under The Framework Of ASEAN

Thailand which is named ―smile country‖ has special traditional cultural and many famous travel places. In addition, Thai are very nice, kind and have good behavior. These vital factors attract a numbers of visitors from all over the world. Visitor could meet nice person and the beautiful view of Thailand. In recent years, the traveling service of Thailand developing fast and this will be the main income source for Thailand. GDP(Goods Domestics Product) occupies the income source of Thailand. In 2015, Asian Economic Community(AEC) will open the Southeast Asian market in Thailand. In this way, Thailand will become the tourism center of the Southeast Asia. This paper will discuss Thai tourism department current situation and its future plan, and then analysis the main content of AEC and the influence to Thailand. This paper applies on the analysis method of SWOT research method of AEC. The result shows that AEC is benefit for the Thailand tourism department and good for Thai economic, and as will as Southeast Asia countries economics.This article is composed by 7 parts. In the first part, author introduced the background of Thai tourism, the significance and the aim of this research. Then it concluded a lots of research overview and structures, the research method, the thinking way of the paper. At the same time, it pointed out the innovation and weakness of this paper. In the second part, the paper concluded some related concepts and theories, and also explained the economic area integration in detail. In the third part, the author analyses the current situation of Thai travel service, and discuss the main factors which related to the Thai travel service industry. There are 6 factors. They are abundant nature resources, Thai traditional cultural, special humanity resources, advantages of the traffic, Thai delicious food and cheap consume. In the fourth part, the author analyses the structure and basic content of AEC. Including discussed the Asian Framework Agreement on Service;(AFAS). In the second last part author used the SWOT method to analysis the strength, weakness, opportunity, threat of the development of Thai tourism. In the fifth part, the author provided a serious of advices to promote the development of Thai tourism department. In the conclusion of this paper, the author concluded all the contents of this paper in different ways for the further develop Thailand tourism service industry and moving forward with the AEC in 2015.