Research On The Marketing Strategy Of Thai Tourism Product In Shanghai

Thailand is one of the most fascinating countries in the world．Over the years，Thailand has been ranked in the top l0country which tourists are preferred tovisit．The characteristic of the sun，beach，food and culture attracted visitors from allover the world．Thailand is one of the prior countries which was announced as theADS country(Approved Destination Status)and opened as the tourist destination．Overthe past，Thailand has been welcomed by Chinese tourists. But in the face ofdowntown behind, Thailand tourism products has been hidden huge risk. At present,the tour tourism products in Thailand: a single product, false advertising, pricecompetition, consumer fraud, the operation is not standardized, and the low level ofcompetition. Especially in recent years, Thailand’s tourism image of the country issubject to a great deal of harm, going to the Thailand tourist arrivals in China has notonly increased, but also showed a downward trend. From the results of the marketsurvey, the reasons are varied and complex. Thailand needs to make timelyadjustments to the introduction of appropriate and timely marketing mix.Shanghai is one of the most prosperous metropolis China, is also an importantmarket of Thailand tourism. Current tourism market is full of many travel products,the increasingly competitive market. Although Thailand tourism product has uniquetourist attraction, cost relatively high, but lack innovative, to be difficult to meet theneeds of consumers. Therefore, what is Thailand tourism market demand? Whatfactors influence purchase of Thailand tourism products consumer behavior? Shouldbe taken in order to comply with consumer behavior tourists which marketing mix?These are worthy of study.This article through theoretical study and practical research, to make an objectiveanalysis of Thailand tourism products and tourism market, and on this basis, the useof classic marketing theory, from price, product, distribution and promotion to putforward solving strategies, to promote the development of Thailand tourism productsin the Shanghai market.