Investigation The Problem Of Zero Fare Tour In Thai-China Travel Business

After 19th century, Thai– China travel business has to development so fast. The result is from the growing of the china economy. That include, the good life living of Chinese people. It has make the tourist from China growing rapidly and continuous. Although in the period of critical economy at the Asia pacific in 1997, it can not stop the expansion of travel market in China. In average per every year, the tourists from China will come to Thailand around 800,000. From the size of market and amount of tourist, that increase continuous. It take the effective with the competition between Thai travel company (outbound). By the competition of outbound, they used the strategy to reduce the price. It made the price in the market decrease so fast. When the competition is coming to the point, the outbound try to use the new strategy by not charge the packet tour or call it"fare tour"from the travel company in China. They need only the travel company in china will send the tourists to Thailand. Although, fare tour is the real price value of company which should be take from the tourist. At this moment, the profit did not come from the fare tour like the old way. But this was come out from the spending of tourist to the shop include option tour of tourist. It is the initial of zero fare tour and minus fee tour.From initial of zero fare tour, it was the case to bring many tourists force to buy the option tour in the higher price. While quality of tour decrease, besides buying the goods of tourist often get the low quality of goods. From look into the result of abovementioned behavior, it always makes the illegal privilege to tourist. And worst than that the basic of business travel should be concentrate on static development. Not only for the short term profit by zero fare tour. In the actual the zero fare tour can create growing market in the short time but it will exchange with the decrease demand of travel market on the long term. If this behavior is appearance, the confident of tourist will be decrease as the sequence. When look at the result of behavior, it is no worth for the damage of the travel market. There is a worst lesson for researching in this case that the travel companies focus only the profit for the short time by using the zero fare tour.