Based On The Data Warehouse Yunnan Mobile Management Analysis System Application And Research,

With the fierce competition of domestic telecommunications industry, the merger between operators and restructuring, resulting eventually in China Mobile, China Unicom, China Telecom, the three major operators in the three pillars of the situation, although fewer operators, the intensity of competition and not decreased, more intense. The past decade the number of mobile phone users the rapid development from the end of 2000 the number of 85.26 million mobile phone users to the development of mobile phone users by the end of 2009 total 750 million ,the number of users on earth-shaking changes have taken place, while the data also shows that the entire mobile communications market is relatively saturated in a state, to develop new customers of the space has not as large, only from the existing stock of customers continue to be dredged. This requires that telecom operators change manage idea, really center on customer service, to meet the needs of different types of customers, retain existing customers, attract new customers, intense competition in the stand stable undefeated .In these circumstances, it is very necessary to introduce a data warehouse based on business analysis system in the telecommunications industry, using the massive amount of data of original business system to built the data center in the warehouse, through analysis of reports, online analytical processing, data mining techniques to analyze the potential value of information for managers to provide direction based on market decisions. In this paper, to the author participating Yunnan Mobile business analysis system as the background, analysis of the need for establishing a data warehouse system as the core business. Meanwhile, on the premise of in-depth studying of the data warehouse and business analysis system related technology, the entire data warehouse model is a detailed analysis of design, by understanding the needs of the telecommunications business, create a data warehouse topic classification model , and to propose practical application as the starting point of the Yunnan Mobile business analysis system, hierarchical model of data warehouse data improved, also in the business analysis system proposed construction and operation of the portal access layer concept, demonstrates system-related functions, Finally, according to the needs of market analysis, Analysis and design Mobile Group Yunnan warning customers losing model,better support for marketing analysis.