Liaoning Railcom Business Analysis Based On Data Mining Platform Design And Realization

The competition of current communication market is very furious and it is a common phenomenon for users to change operators frequently or adopt products of many operators simultaneously.Keeping up with market change and improving decision-making ability become one important factor to maintain competitive strength of communication enterprises.However, confronting explosive increase of users'data,how to apply data mining technique to business analysis system becomes a key point for improving decision-making efficiency of communication enterprises.The data mining can create a model which can forecast customer behavior and help administrators,to take out useful commercial information from a large amount of customer data,thus supporting the decision making better and creating benefits.With improving business analysis and decision-making abilities of Liaoning Tietong Company as its objective,the article particularly introduces the way to apply techniques and principles such as data mining, date warehouse and online analytical processing to business analysis platform of Liaoning Tietong,and specifically introduces crucial links of platform design like functional framework,analytical hierarchy, critical technology and interface technology.Also,it makes a detailed introduction to how to transfer concrete design ideas to practical business analysis platform and practical work like subject realization of platform,list structure,platform security and human-computer interface.At last,it specifically introduces plan of new type products based on voice service using platform data analysis and mining ability; obtains of concrete and detail business data through market promotion for a period of time after introduction of products and finally pass post-evaluation of products and become competitive products that can be promoted in a long term.