Design And Implementation Of The System Based On Soa Technology, Sichuan Telecom Marketing Support

At the present time, the whole China Telecom Industry is confronted with a variety of challenges, the principal one of which is to strengthen its capability of responding to the rapidly changing market, and to improve its flexibility and tactic when handling the market.Sichuan Telecom Integrated Marketing Support System (IMS) is the integrated and info-sharing supporting system of the telecom operator. This system, which is composed of network administration, system administration, billing, operation, accounting, client relation management, and etc., enables the operator to integrate internal processes, to achieve the operation with high efficiency and low cost, to expedite new service development and to enhance customer loyalty. Therefore, it is one of critical factors to encourage the operator to keep on improving its corporate competitiveness in the midst of the fiercer market competition.This paper presents the concept of SOA as well as its objectives and characteristics, highlights its advantages in relation to the enterprise-level application and elaborates the technical and commercial benefits it may bring to the enterprise-level IT application. And then, with an eye to achieving the SOA-based and application-related high-tech WEB service and service process management, this paper explains that the WEB service is suitable for integration with SOA due to its popularization and platform-independence. Furthermore, this paper gives an introduction to the concept of the service process management as well as its preparation and specification, indicating that one of critical factors for SOA system implementation is to create the corresponding service process invoking and manage each service-implementation demand by means of it. Based on SOA, this paper designs the integral structure of the marketing support system IMS which incorporates J2EE technology and process management technology. Additionally, this paper describes the IMS system development based on the WEB layer of Spring Architecture as well as the service process development using BPEL language, and shows the keys to such development with typical code samples. Apart from these, this paper exhibits the pattern of data interaction between the telecom IMS system and the other subsystems by the aid of SOA-based processes as well as interface design and implementation methods, and demonstrates the flexible expandability of such system by showing the complete structural drawing for the telecom IMS system. Finally, this paper enumerates the actual and reliable performance testing data to illuminate the superior performance of the SOA-based telecom marketing IMS system.