Study Of The Dissemination Of Electronic Media Under The Influence Of The Opera

As a Chinese traditional culture, Drama's survival and development strongly depends on its dissemination. From the original personal spread to the print media, electronic media communication, the dissemination of drama had experienced a long way. Initially, the emergence of newspapers and other print media makes drama cast off the geographical locational limitations of oral communication ,in the form of words and pictures spread to more; the development of radio makes the propagation with a function of vocal storage and communication; the production of film makes the spread toward the age of audio-visual combination; TV further expand the spread domain, and gives birth to many new art form of drama, such as opera drama, TV drama column and so on; the Internet absorbs the aforementioned functions of the various media, so that drama spread into the era of multimedia communications. From the analysis, we know that the electronic media has a significant impact on drama's propagation, and also has spawned a new generation form of drama, even the spread cross the time and time and space. On the other hand, in the electronic media age, as the public values change, the recreational activities increase, the spring-up of post-modern culture and other factors, the drama's dissemination is facing a unprecedented impact. How to deal with the difficulties in the spread of drama nowadays? This dissertation systemically summarizes the relationship, past and present, between drama's dissemination and the electronic media, including the radio, television, film and online media; then coming to the conclusion that the drama should experience a breakthrough in the form and innovation of content in the form of combining with the electronic media on the premise that the drama should follow their own rules. Based on the theoretic and ideas from subjects like Communication, Journalism, Demotics, Civilization and so on, in previous studies, this paper proposed a new idea of the drama's communication from the aspects of content, media and audience on the era of the electronic media.The dissertation is comprised of four chapters. Chapter I provides the background information for the discussion in this work. It starts from the related concepts, followed by the analysis of the study status, and then developed the significance and the core problems. ChapterⅡexpatiates the status quo and characteristic of the drama communication under the influence of the electronic media, which provides the basis for the later discussion. Based on the interviews and questionnaire survey analysis, ChapterⅢsummarizes the issues of the drama communication under the influence of the electronic media , then considers it from the theoretical view. Based on previous analysis, ChapterⅣdiscusses the issues that how can the drama well spread under the influence of the electronic media, combined with the media, cultural consumption, the use and satisfaction with the current theory of the forward thinking of opera studies, from the four angles of dissemination of content, media, audiences and the opera resources into cultural capital .