Research On The Media Spectacle In The Spread Of The "Dope Drama"

With the online drama "Story of Yanxi Palace" becoming the first "pop" in 2018,the word "dope drama" has come into people’s sight.The online drama "Qing Yu Nian" in 2019 and "My Heroic Husband" in 2021 have successively become "hot".They are all dope dramas.The reason why dope drama has been continuously favored by the market is inseparable from its unique encoding method.The core characters of dope drama are different from the characters portrayed in previous films and TV dramas.They are not sub Ject to the discipline of power and the bondage of reason.They are not honest and tolerant.They give kiadness for kindness,hatred for hatred and tit for tat.They grow up all the way under the protection of miraculous luck.Dope drama also uses high-intensity plot design to create one after another small climax,continuously conveying pleasure for the audience.In the interaction of encoding and decoding,dope drama shows three surprising or Jaw dropping media spectacles.In terms of representation,the character setting and plot design of dope drama are not the same as normal.They have found a new way,and their production level and expressiveness are getting higher and higher.They are feeding back the plays on TV and competing with them,forming a film and television spectacle.In addition to the distinctive representation,the values of dope drama are also quite different from those of previous films and TV plays.Dope darma changes the standard of kindness,strengthens the sense of competition,identifies with egoism,and constructs the value spectacle.These values echo the tangled and unbalanced inner order of people in real life.Baudrillard believes that consumers’ demand is not aimed at the commodity itself,but at the meaning and value behind it.As he said,consumers like dope drama,and what they like is the “dope culture" contained in dope drama.From "dope literature" to "dope drame",the application of "dope culture" is more and more extensive.In the process of collision with different media,this culture describes power and violence,constantly infuses irrational spirit into it,produces pleasure by self-fulfillment through the mirror Image,nourishes heavy spirit with lithe form,and creates the spectacle of dope culture.The emergence of dope drame media spectacle is closely related to the special social context.On the one hand,the audience in real life is troubled by anxiety and other negative emotions.The dope drame creates a virtual space for the audience.Through psychological projection,the audience places their ideals on the protagonists of dope drame,and uses the "different space" provided by dope drame to show their negative feelings,vent their desires and relieve their anxiety.This kind of projection is not only the behavior of the negative emotions of the audience,but also the behavior of "pleasing oneself" catalyzed by narcissism.When there is danger and stimulation in the outside world,the audience can appease their emotions,escape from reality,please themselves and maintain their self-esteem through imagination.On the other hand,the effective connection between dope drame and audience demand is closely related to the accurate capture and production of audience demand and desire by commercial media.In order to maximize the benefits,commercial media began to produce the needs that people did not have.Demand and desire from the "prey" of the production system to the "product" of the production system,the audience is more and more difficult to distinguish their true needs and false needs.Because the audience of dope drama is mainly young people,their ideas are in the stage of gradual maturity.They need correct guidance and norms,and the negative emotions that are difficult to digest among groups also need social assistance.The film and television media has strong radiation energy and wide range of influence,which has inherent advantages in helping young people to ease anxiety and build correct values.The media should actively undertake social responsibility,pay attention to the direction and scale of value guidance,and show humanistic care.