| E-commerce change the way of selling books by transforming the book stores to online book vending, bring new ways for communication of readers, and influencing readers' decision of purchase.This article tries to find out the current strategies online book vendors apply on logistic, capital and communication. To further analyze, it also tries to understand how these function will influence the purchase decision of the readers.Combine these two researches, logistic and capitals are the basic element of the purchase decision, it is the purchase without limitation of time and places, instead of low price, the main reason why online vendors are attractive to readers. Moreover, customized services and social forums will also motivate the reader to make the purchase decision. |
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